In the United Kingdom, Rum investment has gained popularity, with sales of all categories of surpassing £1billion in the previous 12 months, representing a 51% increase compared to 2019, according to market watchers CGA by NielsenIQ.
This growth can be attributed to younger consumers developing a taste for Rum. The premium Rum market saw a significant 85% growth in the second quarter of 2022. While Rum has experienced remarkable growth, it still has some ground to cover in order to rival the market for rare and collectible spirits dominated by Scottish Whiskies. However, Rum's relative youth in the world of collectibles makes it more accessible to enthusiasts, with more affordable prices compared to aged Whiskies.
Certain types of Rum have garnered particular interest, such as those from "lost" distilleries like Caroni. These limited-edition Rums, which are no longer in production, have generated significant interest among collectors.
When starting a Rum collection, it is important to consider various factors such as regions, individual distilleries, and bottlers. Different regions have their own unique styles and flavours, while individual distilleries can offer distinct characteristics. Bottlers, who source and age the rum, like Bristol Classic Rum also influence the desirability and value of a particular bottle.
Overall, investing in aged Rum presents an opportunity for enthusiasts to explore a growing market with potential for future appreciation in value.
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